The main challenge for this project was finding a way to use the images provided in a way that would make the site flow well and still took clean and modern. Because the images were all in instagram format, they were all square and fairly low quality making it difficult to impossible to use them as hero images or allowing them to span the width of the page. We circumnavigated this problem by using professional, licenced stock images for hero sections where needed and used the client’s instagram images sparingly throughout to help the pages flow and enhance the user experience. By designing the pages this way, the site user benefits from the beautiful aesthetics of the images whilst not being distracted from the information content of the site. 

One of the most important qualities of the site was to be easily found on google in order to draw in potential new clients. We achieved this by tailoring the SEO (search engine optimisation) to react to select key words that people type when searching on google resulting in a fast uptake in business for the client.